This study evaluates the efficacy of digital influencers in brand endorsement through electronic Word-of-Mouth (eWOM). It probes the influence of perceived influence. brand engagement. and expected brand value on purchase intention and the potential moderation of these by gender roles. https://www.roneverhart.com/Turbosound-TS-18SW700-8A-18-Low-Frequency-Loudspeaker-p31480/