SMS vs RCS fallback is one of the most reassuring parts of this entire system for businesses new to rich messaging. If a device does not support RCS, the platform automatically sends plain SMS instead, so delivery never fails completely. Anantya.ai builds every campaign around this automatic fallback by default. Understanding SMS vs RCS fallback properly removes the fear of message lo... https://anantya.ai/blog/what-is-rcs-messaging/