India’s Apparel market is experiencing structural change driven by digital commerce, evolving consumer lifestyles, and demand for comfort-centric fashion. Within this transformation, emerging online brands are building niche identities through focused product strategies and value-based pricing. Blueficus represents one such brand operating in the contemporary casual and athleisure seg... https://rowanasizo.empirewiki.com/9615271/blueficus_redefining_affordable_fashion_for_the_modern_indian_consumera